Improving Customer Loyalty Through Experiental Value, Service Quality And Trust

  • Rifki Arikah An Namla Universitas Muhammadiyah Gresik
  • Sukaris Sukaris Universitas Muhammadiyah Gresik
  • Budiyono Pristyadi Universitas Muhammadiyah Gresik
  • Al Kusani Al Kusani Universitas Muhammadiyah Gresik

Abstract

Customer with high loyalty are the assets of the company because they will provide positive recommendations and indirectly will invite people around to determine and use the product of the service company they use. This research aims to find out whether there is an effect of experiential value, service quality and trust on customer loyalty indihome in Gresik regency. Sampling is used Non Probability Sampling by using Ferdinand formula, where the sample amount is 100 people. The analysis used in this study is multiple linear regressions. The results are proven to show that experiential value, service quality and trust have a positive and significant effect on customer loyalty in Gresik regency

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Published
Sep 22, 2020
How to Cite
AN NAMLA, Rifki Arikah et al. Improving Customer Loyalty Through Experiental Value, Service Quality And Trust. INNOVATION RESEARCH JOURNAL, [S.l.], v. 1, n. 2, p. 117-126, sep. 2020. ISSN 2721-6675. Available at: <https://journal.umg.ac.id/index.php/innovation/article/view/1926>. Date accessed: 21 nov. 2024. doi: http://dx.doi.org/10.30587/innovation.v1i2.1926.
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Articles