Intention to Online Shopping on Social Media

Abstract

high growth of online shopping in Indonesia gave rise to many onlien websites and platforms in
Indonesia. Facebook, which is one of the social networks that many people use around the world, is
one of the online selling media that is in great demand because it can reach more people. Shopping
online on Facebook in addition to providing benefits for sellers and buyers. Online shopping on
Facebook requires a high level of trust from buyers regarding the quality of products and serv
ices, and ease in obtaining product information and payments because there are no guarantees such as online
shop platforms such as shoope, tokopedia, lazada and others which before the goods are received by
the customer, then the money from the buyer can not be disbursed. So researchers are interested in
researching online shopping interests on the social media site facebook. The results obtained are
variable trust, ease of transaction and quality of information positively affect the interest in buying
online on facebook.