Revenue in Service Quality Perspective at A Traditional Coffee Shop in Balongpanggang Village
DOI:
https://doi.org/10.30587/innovation.v4i1.5358Keywords:
Income, Service Quality, Coffe Shop, CafeAbstract
ABSTRACT
This study aims to analyze the income description of traditional coffee shops in Balongpanggang Village through 5 dimensions of service quality dslsm facing cafes in Balongpanggang sub-district. By collecting data from 5 informants and 1 key informant as the opening of the research to find accurate results. The presentation of the data is done using data analysis, namely data reduction, data display and conclusions. The results of this study found that the income earned by paying attention to the tangible dimension was caused by the cleanliness and tidiness of the coffee shop. Earnings income by taking into account the dimension of reliability is caused by the application of careful and fast services. Earnings revenue by paying attention to the dimension of responsiveness caused by customer requests and notifications. Earnings income by paying attention to the assurance dimension is caused by inspection of goods, price stability, honesty, courtesy and patience. Earning income by paying attention to the empathy dimension is caused by greeting, joking, tolerance and incentives.
References
Bella. (2020). Pendapatan Pedagang Pakaian Pasar Tradisional Dalam Menghadapi Factory Outlet (Studi di Pasar Tradisional Benjeng). Undergraduate thesis, Universitas Muhammadiyah Gresik.
Ikatan Akuntansi Indonesia, (2015). Standar Akuntansi Indonesia. Grha Akuntan, Jalan Sindanglaya No.1 Menteng. Jakarta.
Kotler dan Keller. (2014). Manajemen Pemasaran. Jilid 1 Edisi Ke 13. Jakarta: Erlangga
Meydianawathi, dkk. (2016). Apakah Pasar Modern Menurunkan Pendapatan Pedagang di Pasar Tradisional? (Analisis Binary Logistik). Jurnal Ekonomi Kuantitatif Terapan, Vol. 9, No. 2, ISSN :2301-8968.
Mitalangi, dkk. (2020). Analisis Pengakuan Pendapatan Berdasarkan PSAK 72
Pada PT Pos Indonesia (Persero) Manado. Jurnal EMBA, Vol. 8, No. 4, pp:1154-1161.
Kotler dan Keller. (2014). Manajemen Pemasaran. Jilid 1 Edisi Ke 13. Jakarta: Erlangga
Nilasari, dkk. (2019). Kajian Perbandingan Keyamanan Ruag Desain Interior Kafe yang Instagramable di Surabaya (Studi Kasus : Carpentier Kitchen dan Threelogy Coffee). Jurnal Intra, Vol. 7, No. 2.
Sugiyono. 2019. Metode Penelitian Kuantitatif, Kualitatif, dan R&D, Bandung, alfabeta.
Tjiptono, Fandy. (2007). Strategi Pemasaran. Edisi Pertama. Andi Ofset, Yogyakarta.
