The Meaning of Capital in the Perspective of Cultural Norms for Fish Cracker Entrepreneurs in Srowo Village Gresik Regency

Capital in Perspective, and Cultural Norms

Authors

  • Ayu Sari Maulidyah Management
  • Rahmat Agus Santoso
  • Maulidyah Amalina Rizqi

DOI:

https://doi.org/10.30587/innovation.v3i2.4270

Keywords:

Capital in Perspective, and Cultural Norms

Abstract

The background in this research is the idea of ​​being able to return business capital from existing capital in Srowo Village. This study aims to examine the meaning of capital in the perspective of customs and the meaning of capital in the perspective of folkways or habits of cracker entrepreneurs in Srowo Village, Gresik Regency. This study uses a qualitative method. The subjects in this study were Fish Cracker Businesses in Srowo Village, Gresik Regency, while the sampling used the Non Probability Sampling technique using Purposive Sampling. The reason is because sampling has more characteristics or generalizations. The sample studied by the researcher was Mr. Kinun as the village apparatus in Srowo Village and also one of the cracker entrepreneurs who the researchers used as the gatekeeper, the first person as the researcher's data source who understands and has experience. The analysis technique uses data collection methods through interviews, data reduction, data presentation, and verification. The results of this study indicate that obedience is caused by devotion to ancestors by preserving inheritance which can be used as a business opportunity in carrying out obligations to earn a living. Innovation profit due to business success from investment and achievement in their business continuity.

References

Agus Santosa, Rahmat dan Anita Handayani. 2018. Manajemen Keuangan : Keputusan Keuangan Jangka Panjang. UMG Press. Gresik

Koentjaraningrat. 2015. Pengantar Ilmu Antropologi. PT Rineka Cipta. Jakarta

Latumaerissa, Julius. 2015. Perekonomian Indonesia dan Dinamika Ekonomi. Global. Mitra Wacana Media. Moleong, Jakarta.

Mardiyatmo. 2008. Kewirausahaan. Yudistira. Surakarta.

Sudaryono. 2017. Pengantar Manajemen: Teori dan Kasus. CAPS. (Center for Academic Publishing Service). Yogyakarta.

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Published

2022-09-27

How to Cite

Maulidyah, A. S., Santoso, R. A., & Rizqi, M. A. (2022). The Meaning of Capital in the Perspective of Cultural Norms for Fish Cracker Entrepreneurs in Srowo Village Gresik Regency: Capital in Perspective, and Cultural Norms. INNOVATION RESEARCH JOURNAL, 3(2), 106–109. https://doi.org/10.30587/innovation.v3i2.4270

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