PENGEMBANGAN UMKM KIUPAK MELALUI DIGITAL MARKETING DAN DIGITAL BRANDING DI DUSUN BARATSUNGAI

Abstract

In this era, digital marketing and digital branding are very important to know, because technology will continue to develop over time. By introducing digital branding and digital marketing, it will expand marketing reach. We are taking the development of kiupak MSMEs because kiuapak is one of the products most widely produced in Baratsungai Hamlet, Kotakusuma Village, Sangkapura District, Bawean Island, Gresik Regency. Micro, Small and Medium Enterprises (MSMEs) are parties that have a large contribution to the movement of the national economy. We are taking the development of kiupak MSMEs because kiuapak is one of the products most widely produced in Baratsungai Hamlet, Kotakusuma Village, Sangkapura District, Bawean Island, Gresik Regency. Kiupak is another name for semprong cakes in Bawean, the only difference is the shape, for the size of semprong cakes in general kiupak is smaller in size and only has three shapes, there are triangular, square and oval shapes.