PENINGKATAN VISIBILITAS UMKM MELALUI OPTIMALISASI DIGITALISASI USAHA BERBASIS GOOGLE MAPS DI DESA GUNUNGSARI

Abstract

Digital transformation has significantly altered marketing strategies and accessibility for micro, small, and medium enterprises (MSMEs). One location-based digital platform with strong potential to enhance  business  visibility  is  Google Maps,  however,  its  utilization  among MSME  actors remuins suboptimal. This activity aims to improve MSMEs' digital literacy through technical assistance in utilizing Google Maps as a tool for branding, improving consumer accessibility, and supporting promotional activities. The implementation methods include socialization sessions, hands-on training, and direct assistance in creating and managing business profiles on Google Maps. The results indicate an improvement in MSMEs' understanding and skills in managing business information, displaying accurate locations, and utilizing review features as well as social media integration. Optimizing Google Maps contributes to increased digital visibility, consumer visit opportunities, and MSME competitiveness without requaring significant promotional costs. Therefore, this assistance program serves as a strategic effort to support MSME sustainability in responding to location-based digital transformation dynamics.