Internal Marketing Analysis as a Means to Satisfy Internal CUSTOMERS

Abstract

Service companies are required to be able to always satisfy their customers which can be done by providing superior human resources according to the services provided by the company and by carrying out good internal marketing within the company so that employees have satisfaction in working which has an impact on the services that will be provided to customers. consumer. This research was conducted to find out more about internal marketing in service companies, especially PT. Ume Persada Indonesia. The reason researchers chose PT. Ume Persada Indonesia to be used as a research location because the company's location is close to where the researchers live and the company is a service provider company that has large clients such as PT. Smelting. This study aims to analyze the company's internal marketing with indicators of training, communication, motivation and recruitment of employees. And want to know which indicators have been implemented and running in the company. Researchers chose to use qualitative research methods used to find data, collect data, process and analyze the results of the data obtained. Qualitative research is used to understand social interactions, can be done by interviews to observations so that a clear pattern will be found. Based on the results of the research, it is known that internal marketing that occurs in the company has been going well, as evidenced by the existence of the 4 indicators used by researchers, all of which have been implemented in the company, starting from training, communication, motivation and recruitment, which have been well implemented to satisfy the company's internal customers. The company is expected to continue to maintain and develop the core subjects that have been researched by researchers in accordance with the company's vision, mission, objectives and SOPs. This study only discusses internal marketing to satisfy internal customers using training, communication, motivation and recruitment indicators at PT. Ume Persada Indonesia. The extent to which the company's way of satisfying its employees so that internal marketing within the company can run well.