Making Label Agricultural Processed Product Packaging

  • Rahmah Utami Budiandari Fakultas Sains dan Teknologi, Universitas Muhammadiyah Sidoarjo
  • Bangkit Muezzin PT. MAXXI Agri Indonesia, Jombang, East Java

Abstract

The label is the part of the product that provides information about the product, according to Tjipton, a label is a part of a product that provides information about the product, a label is part from packaging And can become part sign identifier (tags) Which attached on product. At the same time, Kotler revealed that labels are just a presentation product through picture Which designed in a way effective that is part integral in packaging, labels usually only contain the brand name and information about the product, solution is to create a label design for a product that is visually attractive and attractive according to the characteristics of the product, so packaging can be a factor To increase sales power, the label making process goes through several specific stages so that it is suitable and in accordance with the characteristics of a product so that the product is accepted the wider community, the process of making this label goes through several other stages such as the product tracking.


 

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Published
Jan 16, 2024
How to Cite
BUDIANDARI, Rahmah Utami; MUEZZIN, Bangkit. Making Label Agricultural Processed Product Packaging. Kontribusia : Research Dissemination for Community Development, [S.l.], v. 7, n. 1, p. 42-44, jan. 2024. ISSN 2614-1590. Available at: <https://journal.umg.ac.id/index.php/kontribusia/article/view/6889>. Date accessed: 16 july 2024. doi: http://dx.doi.org/10.30587/kontribusia.v7i1.6889.