FORMULASI STRATEGI BERSAING DI KAFE DAN ANGKRINGAN NU LAHARJO MOJOKERTO

Authors

  • Zenita Afifah Fitriyani University of Mayjend Sungkono Mojokerto
  • Mokhammad Ridha Universitas Mayjend Sungkono Mojokerto
  • Sugeng Eko Yuli Waluyo Universitas Mayjend Sungkono Mojokerto

DOI:

https://doi.org/10.30587/jre.v4i2.2629

Keywords:

Strategy Formulation, SWOT Analysis, IFE and EFE Matrix, Grand Strategy Matrix

Abstract

ABSTRACT

The purpose of this study was to identify a SWOT analysis and formulate a business strategy using the IFE and EFE matrix, as well as the Grand Strategy matrix at the Café and Angkringan Nu Laharjo Mojokerto. The benefits of the research are identified SWOT analysis and strategy formulation can be used as a measure in future business planning. The research used is qualitative research, while the data analysis technique uses descriptive analysis, namely  describing the data collected using SWOT analysis, IFE and EFE matrix, and the Grand Strategy matrix. The results show that the SWOT analysis is identified, the IFE and EFE matrices have a positive total score, and the Grand Strategy matrix shows that Nu Laharjo Café and Angkringan are in a strategic and good position.

 

Keywords : Strategy Formulation, SWOT Analysis, IFE and EFE Matrix, Grand Strategy Matrix

Downloads

Published

2021-08-22

How to Cite

Fitriyani, Z. A., Ridha, M., & Yuli Waluyo, S. E. (2021). FORMULASI STRATEGI BERSAING DI KAFE DAN ANGKRINGAN NU LAHARJO MOJOKERTO. Jurnal Riset Entrepreneurship, 4(2), 9–18. https://doi.org/10.30587/jre.v4i2.2629

Similar Articles

> >> 

You may also start an advanced similarity search for this article.