PERAN LITERASI KEUANGAN DAN TEKNOLOGI KEUANGAN DALAM MENDORONG PENGEMBANGAN UMKM DI DESA MENTENG ATAS

Abstract

The purpose of this study is to determine the effect of financial literacy and financial technology on the development of MSMEs. This study is a quantitative study using non-probability purposive sampling. The data used is primary data collected through questionnaires. The research population consists of 145 MSMEs in Menteng Atas Sub-District that have business licenses and are registered with the Investment and Integrated Services Agency (DPMPTSP). This study uses a survey data collection technique with questionnaires administered directly and implicitly to respondents. The data collection instrument in this study was tested using the SEM-PLS Structural Equation Modeling - Partial Least Square (PLS) data analysis method. The results of the study indicate that the variables of Financial Literacy and Financial Technology have a positive and significant effect on the development of MSMEs. This shows the importance of the role of financial literacy and financial technology in enhancing the development of MSMEs, so that relevant MSME actors need to carry out financial literacy education and technology training initiatives to develop their businesses.