Pelatihan UMKM Go Digital Di Desa Lalong

Go-Digital Training for Micro, Small, and Medium Enterprises in Lalong Village

Abstract

Limited understanding and readiness among micro, small, and medium enterprise owners in using digital technology remain important challenges in business development. This community service activity aimed to provide basic understanding to micro, small, and medium enterprise owners in Lalong Village, North Tinangkung District, Banggai Islands Regency, regarding the use of digital technology to support marketing and sales. The activity consisted of observation, coordination, and three days of staged training delivered to three micro, small, and medium enterprise owners at different times. The materials covered digital mindset and foundations, digital presence, digital marketing strategies, and the use of electronic commerce and online marketplaces. The results showed that participants gained an understanding of the importance of readiness to face technological changes, building a business presence in digital spaces, presenting product information through digital media, and recognizing electronic commerce and online marketplaces as alternative channels for marketing and sales. The activity provides an initial step for micro, small, and medium enterprise owners in Lalong Village to adapt their business activities to technological developments and expand marketing opportunities.