Pendampingan Pengelolaan Minyak Kelapa Kampung Untuk Meningkatkan Produk Umkm Desa Tatakalai
Assistance in Traditional Coconut Oil Production to Enhance MSME Products in Tatakalai Village
DOI:
https://doi.org/10.30587/jpm.v6i01.12470Keywords:
Coconut Oil, MSME, Assistance, Packaging, MarketingAbstract
Tatakalai Village has abundant natural resources in the form of coconuts, which have been utilized by the local community as a raw material for producing traditional coconut oil. However, product management still faces several challenges, particularly the relatively simple production process, suboptimal packaging, and limited marketing capabilities. This Community Service Program aims to assist MSME actors in improving the quality and added value of traditional coconut oil products through better management and the development of marketing strategies to increase their competitiveness. The methods used in implementing the program included observation, coordination, as well as direct assistance and education for the community and MSME actors. The observation was conducted to identify the current conditions of traditional coconut oil management, from the production process to packaging and marketing challenges. The assistance activities were carried out in Tatakalai Village, Tinangkung Utara District, Banggai Islands Regency. The results showed that the assistance provided additional knowledge to the community regarding the importance of maintaining product quality and cleanliness, improving packaging, and implementing marketing strategies to promote traditional coconut oil products. The activity also demonstrated that the coconut potential in Tatakalai Village has opportunities to be developed into higher-value and more competitive MSME products. Through this assistance, MSME actors are expected to manage traditional coconut oil more effectively and sustainably, thereby expanding its market reach and contributing to increased income for the people of Tatakalai Village.
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