Pendampingan Digitalisasi Tata Kelola Informasi dan Pemetaan Potensi Ekonomi UMKM Berbasis Google Maps

Digitalization Support for Information Management and Mapping of Economic Potential for UMKM Using Google Maps

Abstract

Micro, Small, and Medium Enterprises (MSMEs) play a crucial role in supporting economic growth, including in rural areas. However, rural MSMEs often face challenges in managing information and utilizing digital technology to promote their businesses to the public. The program, "Digitalization of Information Management and Mapping of MSME Economic Potential via Google Maps" in Bangpanga Village, aims to digitize basic MSME information and map business locations, making them more accessible to the community. The implementation process included field observations, coordination with business owners, data collection, documentation, pinpointing locations, mapping via Google Maps, and providing guidance on managing business information. The initiative focused on four small shops (kiosks) in Bangpanga Village: Kios Doraemon, Kios Silvania, Kios Nicvit, and Kios Mario. The results demonstrate that Google Maps serves as an effective tool for digitally showcasing the locations and details of these MSMEs. Furthermore, the program enhanced the business owners' understanding of the importance of having clear, accurate, and easily accessible business information. Consequently, the digitalization of information and the mapping of MSMEs through Google Maps serve as an initial step toward highlighting local economic potential and encouraging MSME owners to adapt to advancements in digital technology.