Penetapan Harga Jual dengan Pendekatan Mixed Bundling Pricing pada Produk Egrek Digital Merah Putih
DOI:
https://doi.org/10.30587/matrik.v26i1.10214Keywords:
Algoritma genetika, Egrek, Mixed Bundling Pricing, Multiple Product, SawitAbstract
Penelitian ini mengembangkan model optimasi harga mixed bundling pricing untuk produk agroindustri Egrek Digital Merah Putih (bilah, galah, ripeness detector) dengan mempertimbangkan valuation discount dan biaya produksi. Algoritma Genetika digunakan untuk memaksimalkan profit penjualan. Hasil menunjukkan bahwa valuation discount menyebabkan harga jual produk satuan dan bundel lebih rendah dari willingness to pay konsumen, namun tetap realistis dan menguntungkan berkat perhitungan biaya. Strategi full mixed bundling secara signifikan meningkatkan total demand dan profit dibandingkan penjualan pure component. Kinerja Algoritma Genetika sangat baik untuk masalah dua produk, dengan konvergensi cepat. Namun, untuk tiga produk, kompleksitas yang lebih tinggi memerlukan tuning parameter dan komputasi yang lebih besar untuk mencapai konvergensi optimal global. Penelitian ini mengisi celah literatur dalam optimasi mixed bundling multi-komponen dengan diskon valuasi.
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