Effective Business Plan for Community-Based Ecotourism Village Development: A Case Study of Training in Cibodas Village, Bandung Regency

Abstract

Cibodas Village, Bandung Regency, has significant natural and geographical potential to be developed into a tourism village, particularly in the agritourism and ecotourism segments, supported by rice field landscapes, forests, and the superior commodity of chayote. However, the development of this tourism village is hampered by several issues, including the absence of investors for infrastructure, the scarcity of chayote derivative products, and limited local knowledge in tourism management. To overcome the main challenge of attracting investment, a formal instrument in the form of a comprehensive and convincing business plan is needed. This community service research aims to analyse how to create an effective business plan for a tourism village, prioritising financial feasibility and community-based

Cibodas Village, Bandung Regency, has a significant natural and geographical potential to be developed into a tourism village, particularly in the agritourism and ecotourism segments, supported by rice field landscapes, forests, and the superior commodity of chayote. However, the development of this tourism village is hampered by several issues, including the absence of investors for infrastructure, the scarcity of chayote derivative products, and limited local knowledge in tourism management. To overcome the main challenge of attracting investment, a formal instrument in the form of a comprehensive and convincing business plan is needed. This study aims to analyse how to create an effective business plan for a tourism village, prioritising financial feasibility and community-based sustainability. The method applied involves participatory training and mentoring for village stakeholders in developing the components of a business plan. The study results indicate that an effective business plan must integrate business dimensions (market, product, and measurable financial projections) with the principles of community-based ecotourism, particularly regarding cultural authenticity, environmental preservation, and fair benefit-sharing mechanisms, to ensure long-term community support and involvement. The resulting business plan becomes a strategic asset for Cibodas Village to attract investment, enhance local management capacity, and sustainably realise the village's economic potential.