Penguatan Kapasitas dan Pendampingan UMKM Desa Bleberan, Kabupaten Mojokerto dalam Branding, Sertifikasi Halal, Dan Digitalisasi Usaha

Capacity Building and Mentoring of MSMEs in Bleberan Village, Mojokerto Regency in Branding, Halal Certification, and Business Digitalization

Abstract

MSME operators in Bleberan Village, Jatirejo District, Mojokerto Regency, generally manage their businesses in a conventional manner lacking brand identity, an understanding of halal certification, and adequate digital channels. This community service initiative aimed to strengthen the capacity of 22 MSMEs operating in the culinary, processed agricultural products, and handicraft sectors in areas such as branding, halal certification, and basic business digitalization. The methodology employed included outreach and educational sessions, personalized guidance on developing brand identities for each business, the provision of physical and digital assets, and evaluation through Q&A and observation. The results indicate an improvement in the participants' level of understanding. Furthermore, specific assets were delivered to the participating MSMEs, including 5 logos, 7 banners, 3 menu lists, 1 Google Maps listing, and 2 QRIS (digital payment) setups. While this initiative successfully bolstered the foundational capacities and brand identity tools of the participating businesses, the impact on their competitiveness such as sales performance, market reach, and the acquisition of halal certification should be assessed in future follow-up activities.