The Effect of Word of Mouth, Advertising Using Selebgram, and Paid Promote on Purchase Decisions at Ayam Geprek Mang Soetta Gresik
DOI:
https://doi.org/10.30587/innovation.v3i2.4502Keywords:
Word of Mouth, advertising using Selebgram, Paid Promote, Purchase Decision.Abstract
This study aims to determine the effect of Word of Mouth (WOM), advertising using Selebgram, dan Paid Promote to purchasing decision at Ayam Geprek Mang Soetta Gresik. Effective marketing is one of the keys to the success of a business. For this reason, this study was conducted to determine several variables related to marketing and purchasing decisions. This type of research is quantitative research. Using a questionnaire method with incidental sampling techniques and with a sample of 100 consumers of AGMS Gresik. Testing using the SPSS method. The results show that word of mouth (WOM), advertising using Selebgram, and paid promotion have a positive influence on purchasing decisions at Ayam Geprek Mang Soetta Gresik.
References
Heruwati, Eni, 2010, Analisis Pengaruh Daya Tarik Kredibilitas dan Keahlian Selebrity Endorser terhadap Brand Awareness dan Keputusan Pembelian, Tesis, Universitas Diponegoro Semarang
Kotler dan Keller. 2019. Manajemen Pemasaran. Jilid I. Edisi ke 13. Jakarta : Erlangga
Schiffman dan Kanuk, 2019. Costumer Behavior. 11th Edition. Global Edition.
Sumardy. 2011. The Power of Word of Mouth Marketing. Jakarta. Gramedia Pustaka Utama.
Kotler dan Keller. 2019. Manajemen Pemasaran. Jilid I. Edisi ke 13. Jakarta : Erlangga
Schiffman dan Kanuk, 2019. Costumer Behavior. 11th Edition. Global Edition.
Sumardy. 2011. The Power of Word of Mouth Marketing. Jakarta. Gramedia Pustaka Utama.
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Published
2022-09-27
How to Cite
Putra, D. A., & Sukaris, S. (2022). The Effect of Word of Mouth, Advertising Using Selebgram, and Paid Promote on Purchase Decisions at Ayam Geprek Mang Soetta Gresik. INNOVATION RESEARCH JOURNAL, 3(2), 116–119. https://doi.org/10.30587/innovation.v3i2.4502
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