THE INFLUENCE OF THE INTENSITY OF TWITTER SOCIAL MEDIA USERS ON THE SELF-DISCLOSURE OF THE MILLENNIAL GENERATION

Abstract

This research is preliminary. The trigger for self-disclosure on social media is caused by the convenience of individuals to express their feelings through social media rather than being expressed directly. Self-disclosure is the process of personal disclosure to others of vice versa. The related phenomenon is based on the attitude of self-disclosure behavior by conducting researcher observation by conducting interviews with subject participants in the millennial generation. Based on the result of the initial interviews conducted by the researchers, the result showed that the five subjects felt more happy, relieved, and satisfied when they could express what they felt on Twitter. Some subjects did self-disclosure because the subject did not have the space to tell stories or when they wanted to express what the subject felt to the people around them they did not get a good response such as not wanting to listen. In addition, the subject gets a solution from the follower about the problem he is facing. The urgency in this research is to provide education and understanding about the attitude of self-disclosure towards individual users of social media. The purpose of this study was to determine the effect of the intensity of social media. To determine the effect of the intensity of twitter social media users on self-disclosure in the millennial generation. This research uses a quantitative research type with a survey method. The participants of this study is millennial generation. This initial survey was conducted through in-depth interviews. The scale used in this study is the scale of the intensity, and self-disclosure. Data analysis using multiple linear regression test.