THE INFLUENCE OF SOCIAL MEDIA ON IMPULSIVE BUYING

  • Ni Wayan Sukmawati Puspitadewi Universitas Negeri Surabaya
  • Fathin Fadhilah
DOI: http://dx.doi.org/10.30587/psikosains.v19i2.8413

Abstract

Background: There has been an increase in internet usage and e-commerce users in early 2021. Objective: to determine the effect of social media on impulsive buying. Method: using quantitative correlational methodology. Subjects were 330 respondents, Pearson product moment correlation analysis. Result: coefficient value of 0.448, significance value of 0.001. Social media has a significant effect on impulsive buying with an explained variance of 0.200 (20%). Conclusion: social media has an effect on impulsive buying

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Published
Nov 7, 2024
How to Cite
PUSPITADEWI, Ni Wayan Sukmawati; FADHILAH, Fathin. THE INFLUENCE OF SOCIAL MEDIA ON IMPULSIVE BUYING. PSIKOSAINS (Jurnal Penelitian dan Pemikiran Psikologi), [S.l.], v. 19, n. 2, p. 241-248, nov. 2024. ISSN 2615-1529. Available at: <https://journal.umg.ac.id/index.php/psikosains/article/view/8413>. Date accessed: 18 dec. 2024. doi: http://dx.doi.org/10.30587/psikosains.v19i2.8413.
Citation Formats
Issue
Vol 19 No 2 (2024)
Section
Original Research
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This work is licensed under a Creative Commons Attribution 4.0 International License.