Vol. 13 No. 02 (2026): Jurnal Manajerial

Articles

• Analisis Media Sosial, Content Marketing Dan E-Wom Marketing Terhadap Keputusan Pembelian Pada UMKM Ritel di Desa Cikeas Udik – Bogor

  Syamsudin Baharsyah, Rizky Muyasar

  299 - 323

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  DOI: https://doi.org/10.30587/jurnalmanajerial.v13i02.11258

• Explanasi Kualitas Layanan Melalui Kompetensi Dinamis Untuk Meningkatkan Keputusan Pembelian Pada Ritel Skala Mikro

  Feti Fatimah, Wenny Murtalining Tyas, Fahmy Muhammad Ulviano Putra

  324 - 337

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  DOI: https://doi.org/10.30587/jurnalmanajerial.v13i02.11349

• Company Expenses Allocation to Product Category with Enterprise Resource Planning (ERP) Category Algorithms

  Micky Prathama, Octa Nilam Lukkita Aga

  338 - 356

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  DOI: https://doi.org/10.30587/jurnalmanajerial.v13i02.11306

• Pengaruh Transformasi Digital, Stres Kerja dan Work-Life Balance Terhadap Kinerja Tenaga Kependidikan: Peran Mediasi Keterlibatan Karyawan FIKKES UNIMUS

  Ndari Puryanti, Edy Purwanto

  357 - 383

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  DOI: https://doi.org/10.30587/jurnalmanajerial.v13i02.11464

• Penerapan Manajemen Risiko dan Antisipasi Fluktuasi Nilai Tukar Terhadap Keberlangsungan Bisnis Pada UMKM Sektor Fashion di Kabupaten Bandung

  Muhammad Nazwa Maurifa, Dwi Urip Wardoyo

  384 - 402

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  DOI: https://doi.org/10.30587/jurnalmanajerial.v13i02.11480

• Digital Transformation of BMT Sunan Drajat Through Sharia Fintech in the Perspective of Maqasid Al-Shariah

  Nur Zahrotul Laily, Nafidatun Nikmah, Akhmad Sirojudin Munir

  403 - 421

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  DOI: https://doi.org/10.30587/jurnalmanajerial.v13i02.11478

• Digital Competence Transformation For MSME Adaptation Toward Consumer Behavior Disruption in Banda Aceh

  Aida Fitri, Muhammad Jaka Wirata, Aidila Sukma

  422 - 444

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  DOI: https://doi.org/10.30587/jurnalmanajerial.v13i02.11497

• Mapping a Decade of Research on Family Enterprises Reinvention - A Bibliometric Analysis

  Emy Widyastuti, Muhammad Sholahuddin, Nourelhuda S. B. Elmanaya

  445 - 469

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  DOI: https://doi.org/10.30587/jurnalmanajerial.v13i02.11552

• Marketing Humanity - How Inclusive Employment Shapes Brand Equity in Social Cafes – A Case Study of Kopi Kamu Wijaya, Jakarta

  Annisa Al-Rabbani, Andi Azhar

  470 - 490

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  DOI: https://doi.org/10.30587/jurnalmanajerial.v13i02.11543

• Kepemimpinan Transformasional dan Kepemimpinan Transaksional terhadap Kinerja - Peran Mediasi Perilaku Kewarganegaraan Organisasi

  Dina Novita, Muhamad Nasrip

  491 - 515

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  DOI: https://doi.org/10.30587/jurnalmanajerial.v13i02.11604