Analisis Information Quality Dan Consumer Trust Pada Purchase Intention Dengan Social Psychology Di Tiktokshop
DOI:
https://doi.org/10.30587/jurnalmanajerial.v11i02.7475Keywords:
Information, Quality, Trust, Purchase, Social, PsychologicalAbstract
Background –Increasing customer awareness of goods and services means that internet use has an influence in generating consumer responses. The role of the internet is to function as a communication and information medium, which can then be used as a medium for carrying out electronic commerce activities or referred to as e-commerce.
Aim – This study aims to measure the level of service, trust, social psychological distance, and consumer purchase intentions for products sold on the Tiktok platform.
Design/ Methodology/ Approach – This study uses quantitative methods by using a questionnaire as a data collection medium with 200 respondents acting as the sample in this study.
Findings – This study obtains an understanding that Information Quality and Trust have a significant and positive influence on Purchase Intention through Social Psychological Distancing on the TikTok e-commerce platform.
Conclusion – Tiktok indicates that there are problems with information quality and trust which are mediated by social psychology which has the potential to influence consumer purchase intention.
Research Implication – In the next study, it is expected to measure other variables, not only on information quality and trust, and can conduct research not only social psychological distancing as mediation.
Limitations – This research uses a quantitative approach in obtaining data and answering problems, especially in seeing consumer buying interest
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