Optimizing the Partnership System as an Effort to Increase Sales at Ramli

Abstract

This research aims to analyze and optimize the partnership system (distributors, agents, and resellers) at Ramli Collection, a local Muslim men's clothing brand, in an effort to increase sales. Based on data from January to August 2025, sales through the partnership channel showed a fluctuating and declining trend, indicating that the current partnership system is not yet optimal. The core problems identified are the lack of standards in the selection of new partners, resulting in payment defaults and contract terminations, and the absence of a structured mentoring program for partners, which has led to a decline in sales performance. This study uses a qualitative approach with data collection techniques in the form of observation, interviews, and documentation. The results of the analysis show that a comprehensive partnership system improvement is needed. The proposed solutions include: (1) Developing a Structured Partnership System by establishing strict partner selection criteria (surveys, interviews, and preliminary assessments) and formulating binding cooperation agreements; (2) Standardizing Partner Assistance through regular training programs (marketing and inventory management) and digital promotional material support; and (3) Strengthening Brand Awareness through strategic collaboration with public figures relevant to the brand image. Optimizing this partnership system is expected to overcome payment default issues, consistently improve partner sales performance, and ultimately contribute significantly to increasing Ramli Collection's total sales.

Keywords: Partnership, Optimization, Sales Improvement, Marketing Strategy.