Enhancing Operational Performance through Social Media Optimization and Effective Inventory Control Using the Reorder Point Method at Swakarja Coffee and Space

Abstract

This research at Swakarja Coffee & Space aims to analyze the effectiveness of social media management and inventory control systems. The study employs a qualitative descriptive approach using observation, interviews with management and staff, daily sales records and documentation methods to identify key operational issues. The findings reveal two main problems. First, the utilization of social media platforms such as Instagram and TikTok is not yet optimal. The Instagram profile lacks complete information regarding online ordering services, and content updates remain inconsistent. Similarly, the TikTok account shows long posting intervals, which limits audience engagement and the growth of brand awareness. Second, the inventory control system is still ineffective. Several materials, such as Arabica coffee beans and whipped cream, often run out due to late reordering and procurement difficulties .This last-minute ordering pattern causes stockouts and temporary unavailability of several menu items, leading to decreased customer satisfaction and reduced sales. Therefore, this study recommends that Swakarja Coffee & Space evaluate its social media strategy and implement an inventory control system based on the Reorder point (ROP) method, along with maintaining adequate safety stock to ensure material availability and operational efficiency.