PEMANFAATAN MEDIA SOSIAL SEBAGAI MEDIA PEMASARAN PRODUK UMKM DI MASA PANDEMI COVID-19 DESA SEMBAYAT

  • Dodi Jaya Wardana Universitas Muhammadiyah Gresik
  • Assuratul Aini Universitas Muhammadiyah Gresik

Abstract

The purpose of this program is to provide knowledge to MSME actors in Sembayat Village, Manyar District, Gresik Regency about how to promote a MSME product or service on a Social Media Platform that is simple and easy to understand by the Sembayat Village community. The method used is BIMTEK (Technology Guidance), assistance and strengthening in the production process through this method the production process will be effective and efficient, so as to produce quality products. Business development can be done by expanding marketing. Facebook and Instagram are one of the media that can be used to do marketing in the home industry. Through one of the platforms above, home industry owners can develop their business with a wider market, so that businesses can still thrive in the midst of a pandemic.

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Published
Jul 13, 2022
How to Cite
WARDANA, Dodi Jaya; AINI, Assuratul. PEMANFAATAN MEDIA SOSIAL SEBAGAI MEDIA PEMASARAN PRODUK UMKM DI MASA PANDEMI COVID-19 DESA SEMBAYAT. Jurnal Pengabdian Masyarakat dan Lingkungan, [S.l.], v. 1, n. 1, p. 23-27, july 2022. ISSN 2963-6736. Available at: <https://journal.umg.ac.id/index.php/jpml/article/view/4225>. Date accessed: 22 dec. 2024. doi: http://dx.doi.org/10.30587/jpml.v1i1.4225.
Section
Articles