Pelatihan Dasar Pembuatan Merek Sebagai Identitas Produk UMKM Kelurahan Argasari

  • Rendy Sudirman Universitas Bakti Tunas Husada
  • Heru Kurniawan Universitas Bakti Tunas Husada
  • Ferryan Nugraha Universitas Bakti Tunas Husada

Abstract

Brands can be the strength of a product that is trusted by consumers. Micro, Small, and Medium Enterprises in Argasari Village, Cihideung District, Tasikmalaya City Basic Brand Making Training as a product identity has had an impact on Argasari Village business actors, totaling 28 people, as evidenced by the increase in the category of "less" knowledge during the pre-test by 35.71% to 3.57%, "enough" from 57.14 percent to 42.86%, and the "good" category from 7.14% to 53.57%. The significance of the training results can provide advantages in increasing the sales volume of MSME products. 

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Published
Mar 29, 2023
How to Cite
SUDIRMAN, Rendy; KURNIAWAN, Heru; NUGRAHA, Ferryan. Pelatihan Dasar Pembuatan Merek Sebagai Identitas Produk UMKM Kelurahan Argasari. Jurnal Pengabdian Manajemen, [S.l.], v. 2, n. 2, p. 59-63, mar. 2023. ISSN 2808-0076. Available at: <https://journal.umg.ac.id/index.php/jpmanajemen/article/view/5208>. Date accessed: 24 nov. 2024. doi: http://dx.doi.org/10.30587/jpmanajemen.v2i02.5208.