Pelatihan Dasar Pembuatan Merek Sebagai Identitas Produk UMKM Kelurahan Argasari

Authors

  • Rendy Sudirman Universitas Bakti Tunas Husada
  • Heru Kurniawan Universitas Bakti Tunas Husada
  • Ferryan Nugraha Universitas Bakti Tunas Husada

DOI:

https://doi.org/10.30587/jpmanajemen.v2i02.5208

Keywords:

Argasari, Merek, Pemasaran, UMKM

Abstract

Brands can be the strength of a product that is trusted by consumers. Micro, Small, and Medium Enterprises in Argasari Village, Cihideung District, Tasikmalaya City Basic Brand Making Training as a product identity has had an impact on Argasari Village business actors, totaling 28 people, as evidenced by the increase in the category of "less" knowledge during the pre-test by 35.71% to 3.57%, "enough" from 57.14 percent to 42.86%, and the "good" category from 7.14% to 53.57%. The significance of the training results can provide advantages in increasing the sales volume of MSME products. 

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Published

2023-03-29

How to Cite

Sudirman, R., Kurniawan, H., & Nugraha, F. (2023). Pelatihan Dasar Pembuatan Merek Sebagai Identitas Produk UMKM Kelurahan Argasari. Jurnal Pengabdian Manajemen, 2(2), 59–63. https://doi.org/10.30587/jpmanajemen.v2i02.5208