Pelatihan Dasar Pembuatan Merek Sebagai Identitas Produk UMKM Kelurahan Argasari

  • Rendy Sudirman Universitas Bakti Tunas Husada
  • Heru Kurniawan Universitas Bakti Tunas Husada
  • Ferryan Nugraha Universitas Bakti Tunas Husada

Abstract

Brands can be the strength of a product that is trusted by consumers. Micro, Small, and Medium Enterprises in Argasari Village, Cihideung District, Tasikmalaya City Basic Brand Making Training as a product identity has had an impact on Argasari Village business actors, totaling 28 people, as evidenced by the increase in the category of "less" knowledge during the pre-test by 35.71% to 3.57%, "enough" from 57.14 percent to 42.86%, and the "good" category from 7.14% to 53.57%. The significance of the training results can provide advantages in increasing the sales volume of MSME products. 

Downloads

Download data is not yet available.
Published
Mar 29, 2023
How to Cite
SUDIRMAN, Rendy; KURNIAWAN, Heru; NUGRAHA, Ferryan. Pelatihan Dasar Pembuatan Merek Sebagai Identitas Produk UMKM Kelurahan Argasari. Jurnal Pengabdian Manajemen, [S.l.], v. 2, n. 2, p. 59-63, mar. 2023. ISSN 2808-0076. Available at: <https://journal.umg.ac.id/index.php/jpmanajemen/article/view/5208>. Date accessed: 05 nov. 2024. doi: http://dx.doi.org/10.30587/jpmanajemen.v2i02.5208.