Analysis of Distribution Channels and Promotional Mix at PT Varia Usaha Fabrikasi
DOI:
https://doi.org/10.30587/ivrj.v4i1.8794Abstract
Distribution channels are all marketing channels or intermediaries through which goods and services (including transportation and storage) go from producers to industrial users and consumers. Companies must be good at selling products. Companies must be able to see market opportunities to sell their products not only in domestic or local markets, but also internationally. Promotion Mix is a tool formed from a combination of advertising tools used by a company. In general, these promotional tools are related to each other, not separated, because they complement each other. Promotional mix or also called marketing mix is a plan for carrying out promotional activities. The aim of this research is to analyze the implementation of distribution channels and sales promotions at PT Varia, a fabrication business. The research method used is a qualitative method. The research results show that the distribution and promotion mix strategy taken by PT Varia, a fabrication business, is the right strategy for a company in carrying out the distribution and promotion mix process.
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Ardian, R., & Sudrartono, T. (2021). The Effect of Promotion Mix on Dulux Paint Repurchase Interest at Katapang Ceramic Depot, Bandung. JMBI UNSRAT (Scientific Journal of Business Management and Innovation, Sam Ratulangi University)., 8(3), 704–714. https://doi.org/10.35794/jmbi.v8i3.35854
Ayu Muchlisa, N., & Surianto, MA (2021). Analysis of Distribution Channels at PT. Panahmas Dwitama Distrindo Jember. Indonesian Journal of Social Science, 2(12), 2059–2068.https://doi.org/10.36418/jiss.v2i12.480
Durianto, D., & Sugiarto, TS (2001). Strategy to Conquer the Market Through Equity Research and Brand Behavior. Jakarta: Gramedia Pustaka Utama.
Dzulkarnaen, AR, & Kusuma Wardhani, NI (2022). Promotion Mix Analysis on Purchasing Decisions at Pizza Hut Surabaya. Economos: Journal of Economics and Business, 5(1), 1–7. https://doi.org/10.31850/economos.v5i1.1612
Hamid, RS, Ariasih, MP, Suarniki, NN, Purwoko, Nurchayati, Tarmizi, A., Efdison, Z., Pasaribu, AW, Fitriya, S., Solihin, A., Budaya, I., & Vitaloka, D. (2023). Modern Marketing Management (Strategies and Tactics for Business Success). In PT Sonpedia Publishing Indonesia.https://books.google.co.id/books?id=ngDGEAAAQBAJ&printsec=frontcover#v=onepage&q&f=false
Haryoko, S., Bahartiar, & Arwadi, F. (2020). Qualitative Research Data Analysis (Concepts, Techniques, & Analysis Procedures).
Jaya, EP (2024). Analysis of CV Adila Snack Jambi Product Distribution Channels. 2(2), 13.http://repository.wiraraja.ac.id/id/eprint/305%0Ahttp://repository.wiraraja.ac.id/305/1/SUHENDRI.pdf
Lubis, IT (2019). The Influence of Audit Committee Characteristics, Ownership Structure and Return on Investment on Bankruptcy Prediction in Trading Companies Listed on the Indonesia Stock Exchange. Ready Star, 2(1), 292–299.
Nurfitri, R., Sudartono, T., Ganesha, PP, & Barat, J. (2023). The Impact Of The Promotion Mix On Purchase Decisions By Consumers On Tiktok Social Media @Anaira.Official The Impact Of The Promotion Mix On Purchase Decisions By Consumers On Tiktok Social Media @Anaira.Official. Management Studies and Entrepreneurship Journal, 4(3), 2417–2425.http://journal.yrpipku.com/index.php/msej
Spillan, J.E., & Ramsey, J.R. (2019). The Marketing Process. In Navigating Commerce in Latin America.https://doi.org/10.4324/9780203729885-9
Sugiyono. (2020). Qualitative Research Methodology. In Qualitative Research Methodology. In Rake Sarasin (Issue March).https://scholar.google.com/citations?user=O-B3eJYAAAAJ&hl=enArdian, R., & Sudrartono, T. (2021). The Effect of Promotion Mix on Dulux Paint Repurchase Interest at Katapang Ceramic Depot, Bandung. JMBI UNSRAT (Scientific Journal of Business Management and Innovation, Sam Ratulangi University)., 8(3), 704–714. https://doi.org/10.35794/jmbi.v8i3.35854
Sitorus, OF, & Utami, N. (2017). Sales promotion strategy textbook. Fkip Uhamka, 309. https://b-ok.asia/book/5686392/1c6357
Strategy, A., Distribution, S., Promotion, AND, & Enhance, D. (2023). Fredella , Siti , Ratna – Analysis of Channel Strategy … | 22. 12(1), 21–26.
Syafira, T., Ruqoyah, SN, Pazrin, D., & Ifran, MZ (2024). Analysis of the Influence of Distribution Channels on Increasing Sheep Sales Volume at Taznika Farm. 1(2).
Syahir, Syafrida Hafni. (2022). This book was written by a Lecturer at Medan Area University. Copyright is Protected by Law. It has been Deposited to the UMA Repository on January 27, 2022.
Turap, T., Adalah, TB, Lebih, TB, & Turap, TD (nd). Marketing communications.
Uluwiyah, AN (2022). PROMOTIONAL MIX STRATEGY in Increasing Public Trust. In Multi Pustaka Utama.
Umar Sidiq, Moh. Miftachul Choiri, M. (2019). Qualitative Research Methods in Education. In Journal of Chemical Information and Modeling (Vol. 53, Issue 9). http://repository.iainponorogo.ac.id/484/1/METODE PENELITIAN QUALITATIF DI BIDANG PENDIDIKAN.pdf
Wiralaga, HR (nd). Marketing Management.
Zahra, N., Marliyah, L., & Satyarini, MD (2022). Increasing Entrance Ticket Sales Through Promotional Mixes at Sanggaluri Park During the Covid-19 Pandemic. Journal of Economic …, 3(1), 1–10. https://www.e-journal.ivet.ac.id/index.php/jeee/article/view/2203%0Ahttps://www.e-journal.ivet.ac.id/index.php/jeee/article/download/2203/1621
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Published
2024-12-22
How to Cite
Putri, R. A. (2024). Analysis of Distribution Channels and Promotional Mix at PT Varia Usaha Fabrikasi. Indonesian Vocational Research Journal, 4(1), 1–6. https://doi.org/10.30587/ivrj.v4i1.8794
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