The Effect of Price, Information Quality, and Perceived Risk on Online Purchasing Decisions in E-Commerce
DOI:
https://doi.org/10.30587/ivrj.v2i1.4864Keywords:
price;, Information;, Perceived;, Purchase;, TradingAbstract
The enthusiasm of the Indonesian people to shop online is currently an interesting phenomenon, the many conveniences offered when transacting online are the main attraction for buyers, but it is not uncommon for buyers to be faced with risks that will be faced when making purchases online. Moreover, there were inconsistencies in the results of previous studies regarding online purchasing decisions so it became an interesting thing to re-investigate. This study aimed to find out the effect of Price, Information Quality, and Perceived Risk on Online Purchasing Decisions in E-Commerce. The research approach used in this research was a quantitative method, according to the explanation it was causal research. The sample used was female students of the Faculty of Teacher Training and Education (FKIP), which consisted of the Study Programs of Mathematics Education, English Education, and Elementary School Teacher Education, as well as the Faculty of Islamic Religion, which consisted of the Study Programs of Islamic Religious Education, Early Childhood Islamic Education, Muhammadiyah University of Gresik Class of 2018. The data sources used were primary data and secondary data, so the results of multiple linear analyses proved that price, information quality, and perceived risk influenced online purchasing decisions in E-Commerce. so the implication of this research is that pricing, developing information quality, and well-managed perceived risk can improve online purchasing decisions in E-Commerce so it is important for economic actors to pay special attention to price, information quality, and perceived risk.
References
Databooks, (2020, Desember 12), Badan perlindungan konsumen terima 1.276 pengaduanoselama2020.Online,melaluiohttps://databoks.katadata.co.id/datapublish/2020/12/15/badan-perlindungan-konsumen-terima-1276 pengaduan-selama-2020, (Diakses pada 3 November 2021 jam 10.22).
Databooks, (2021, Februari 11), 10 E-Commerce dengan kunjungan terbesar pada kuartal0IVo2020.Online,melaluiohttps://databoks.katadata.co.id/datapublish/2021/02/11/10-e-commerce-dengan-pengunjung-terbesar-pada-kuartal-iv-2020, (Dikases pada 3 November 2021 jam 11.30).
Dyatmika, S. W. (2018). Pengaruh Kualitas Informasi dan Persepsi Resiko Terhadap Keputusan Pembelian Pada Tokopedia. Majalah Ekonomi, 23(1), 124-134.
Efendi, Usman & Alwin R Batubara. (2016). Psikologi Konsumen. Jakarta: Rajawali Pers.
Endra, Febri. (2017). Pengantar Metodologi Penelitian (Statistika Praktis). Sidoarjo: Zifatama Jawara
Ferdinand, Augusty. (2014). Metode Penelitian Manajemen. Semarang: BP Universitas Diponegoro.
Fitriani, D. (2019). Pengaruh Gender Terhadap Keputusan Pembelian Produk Online (Studi Kasus Terhadap Masyarakat Pontianak). Creative Communication and Innovative Technology Journal, 12(1), 99-107.
Ghozali, Imam. (2016). Aplikasi Analisis Multivariate dengan Program IBM SPSS 23. Cetakan Ke 8. Semarang: Badan Penerbit Universitas Diponegoro.
Jusuf, Dewi Indriani. (2018). Perilaku Konsumen di Masa Bisnis Online. Yogyakarta: Andi Offset.
Kotler,P., & Amstrong, G. (2008). Prinsip-prinsip Pemasaran. Edisi 12. Jilid 1. Jakarta: Erlangga.
Laras, S., & Bawono, A. D. B. (2021). Pengaruh Persepsi Risiko, Kemudahan, Harga, dan Kualitas Informasi terhadap Keputusan Pembelian Menggunakan E-commerce Traveloka (Studi Kasus Pada Mahasiswa Prodi Akuntansi FEB Universitas Muhammadiyah Surakarta). In Prosiding BIEMA (Business Management, Economic, and Accounting National Seminar) (Vol. 2, pp. 479-494).
Nuriyah, Shinta., & Surianto, M.A. (2022). Pengaruh Citra Toko, Harga, Dan Word Of Mouth Terhadap Keputusan Pembelian Pelanggan Pada Toko Bening Bungah. Jurnal manajemen dan bisnis terapan Vol 2 No 1, 53-60
Prasetyani, I., & Wahyuningsih, T. H. (2019). Pengaruh Sumber Informasi, Keamanan, dan Persepsi Resiko Terhadap Keputusan Pembelian Pada Marketplace Shopee. Efektif Jurnal Ekonomi dan Bisnis, 10(2), 91-104.
Rerung, R. R. (2018). E-Commerce, Menciptakan Daya Saing Melalui Teknologi Informasi. Yogyakarta: Deepublish.
Rozieqy, A., & Arifin, R. (2018). Pengaruh Kemudahan, Kepercayaan, Kulitas Informasi dan Media Sosial Terhadap Keputusan Pembelian Secara Online Pada Shopee.co.id (Study Pada Mahasiswa Fakultas Ekonomi dan Bisnis UNISMA). Jurnal Ilmiah Riset Manajemen, 7(7).
Soekotjo, H. (2018). Pengaruh Persepsi Kemudahan Penggunaan, Harga dan Kualitas Informasi Terhadap Minat Beli Penjualan Tiket Online. Jurnal Ilmu dan Riset Manajemen (JIRM), 7(9).
Sugiyono (2019). Metode penelitian kuantitatif kualitatif dan R&D. Bandung: Alfabeta.
Sugiyono (2015). Metode Penelitian Kombinasi (Mix Methods). Bandung: Alfabeta.
Sunyoto, Danang. (2019). Dasar-Dasar Manajemen Pemasaran. Yogyakarta: CAPS.
Sutabri, Tata. (2012). Konsep Sistem Informasi. Yogyakarta: Andi Offset.
.png)
.png)
