Effect of Service Quality, Product Quality and Brand Image on Purchase Decisions in Pt. POS Indonesia 61100 Gresik

  • Ilham Amani Nurfi Universitas Muhammadiyah Gresik
  • Moh Agung Surianto Universitas Muhammadiyah Gresik

Abstract

The background of this study is that many students have not met the Standards of
Grades. Then the purpose of this study was to determine the effect of parents' attention,
learning motivation and discipline on student achievement in SMAN 3 Lamongan. The sample
using proportionate stratified random sampling method is a sampling technique that is carried
out if the traits or elements in the population are not homogeneous and stratified less or
disproportionately while measuring data using the Likert scale. Technical analysis uses the
instrument test (validity test and reliability test) to test the quality and consistency of the
measuring instrument, the model test / classical assumption test (normality test,
multicollinearity test and heterokedasticity test). The results of the study stated that Parental
Attention, Learning Motivation and Discipline had a positive and significant effect on Student
Achievement in SMAN 3 Lamngan Students.

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Published
Feb 25, 2022
How to Cite
NURFI, Ilham Amani; SURIANTO, Moh Agung. Effect of Service Quality, Product Quality and Brand Image on Purchase Decisions in Pt. POS Indonesia 61100 Gresik. Indonesian Vocational Research Journal, [S.l.], v. 1, n. 1, p. 1-6, feb. 2022. ISSN 2829-1883. Available at: <https://journal.umg.ac.id/index.php/ivrj/article/view/3775>. Date accessed: 22 dec. 2024. doi: http://dx.doi.org/10.30587/ivrj.v1i1.3775.
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Articles