Effect of Service Quality, Product Quality and Brand Image on Purchase Decisions in Pt. POS Indonesia 61100 Gresik
DOI:
https://doi.org/10.30587/ivrj.v1i1.3775Abstract
The background of this study is that many students have not met the Standards of
Grades. Then the purpose of this study was to determine the effect of parents' attention,
learning motivation and discipline on student achievement in SMAN 3 Lamongan. The sample
using proportionate stratified random sampling method is a sampling technique that is carried
out if the traits or elements in the population are not homogeneous and stratified less or
disproportionately while measuring data using the Likert scale. Technical analysis uses the
instrument test (validity test and reliability test) to test the quality and consistency of the
measuring instrument, the model test / classical assumption test (normality test,
multicollinearity test and heterokedasticity test). The results of the study stated that Parental
Attention, Learning Motivation and Discipline had a positive and significant effect on Student
Achievement in SMAN 3 Lamngan Students.
References
Indonesia Jilid 1. Jakarta : Erlangga.
Kotler, Philip., Gary Armstrong. 2012. Prinsip-prinsip Pemasaran Edisi 13 Jilid 1. Jakarta
: Erlangga.
Kotler, Philip., Kevin Keller. 2009. Manajemen Pemasaran Jilid 1 Edisi ke
13(Diterjemahkan oleh Bob Sabran). Jakarta: Erlangga.
Kotler, Philip., Kevin Lane Keller. 2012. Manajemen Pemasaran di Indonesia : Analisis,
Perencanaan, Implementasi dan Pengendalian.Jakarta :Salemba Empat.
Lupiyoadi, Rambat. 2013. Manajemen Pemasaran JasaBerbasisKompetensi(Edisi
3).Jakarta : Salemba Empat.
Rangkuti, Ferddy. 2008. Measuring Customer Satisfaction (cetakan ketiga). Jakarta: PT.
Gramedia Pustaka Utama.
Sugiyono. 2012. Metode Penelitian BisnisCetakan Ke 16. Bandung : Penerbit Alfabeta.
Sugiyono. 2016. Metode Penelitian Pendidikan Pendekatan Kuantitatif, Kualitatif, Dan
R&D. Bandung: Alfabeta.
Tjiptono, Fandy. 2010.Strategi Pemasaran Edisi 2. Yogyakarta: Andi Offset.
Tjiptono, Fandy. 2014. Pemasaran Jasa – prinsip, penerapan, dan penelitia Edisi Pertama.
Yogyakarta : Penerbit Andi.
Visser, Gattol., Van Der Helm.2015. Communicating Sustainable Shoes to Mainstream
Consumers : The Impact of Advertisement Design on Buying Intention. Journal of
Management Business.
.png)
.png)
