Enhancing The Competence of SMK Nurul Islam Students in Digital Marketing For Social Media-Based Entrepreneurship

Abstract

This community service activity was held at SMK Nurul Islam to improve students’ abilities in digital marketing to support social media–based entrepreneurship. The activity was motivated by students’ limited understanding of digital marketing strategies and limited use of social media as a promotional tool. Implementation methods included theoretical briefings, practical training in using platforms such as Instagram, TikTok, and WhatsApp Business, and mentoring in creating promotional content. The approach emphasized collaborative learning and direct implementation in the students’ entrepreneurial contexts. The results showed improved student competence in understanding digital marketing concepts, creating attractive content, and managing business accounts effectively. Students became more confident in developing small businesses using social media as a marketing medium. This activity is expected to foster a creative and innovative digital entrepreneurial spirit among vocational high school students.