Vocational-Based and Islamic Entrepreneurship Innovation How Kopi Jali Competes from a Non-Coffee Region

Abstract

_{This study aims to analyze the sustainable innovation strategies developed by Kopi Jali, a micro, small, and medium enterprise (MSME) in Lamongan, in addressing resource constraints and the dynamics of digital markets. Employing a descriptive qualitative approach with a case study method, data were collected through in-depth interviews, field observations, and reviews of online media documentation. The findings indicate that Kopi Jali’s innovations are not solely focused on product differentiation but also function as value-based adaptive strategies. These findings align with the Resource-Based View (RBV) theory, which emphasizes the importance of managing unique and intangible resources, such as coffee brewing skills, ethical reputation, and Islamic values in business. Furthermore, the integration of vocational learning and digital technology through collaboration with students, alongside the utilization of e-commerce platforms and social media, demonstrates the establishment of a productive and sustainable vocational-based innovation ecosystem. This approach reinforces the relevance of the Open Innovation concept and the Triple Helix Model in the context of local MSMEs. The principles of honesty, patience, and blessings upheld by the business owner serve as strategic intangible assets that enhance both spiritual and social competitiveness. Theoretically, this study proposes a conceptual model of Vocational-Based Islamic Innovation, representing a synergy between technological innovation, vocational learning, and Islamic business ethics as the foundation for value-driven sustainable entrepreneurship at the MSME level. Practically, the findings provide guidance for the development of policies and support programs for MSMEs grounded in local wisdom and ethical digital transformation.}