Tourist Perception of Tourism Service Satisfaction (Case Study: Pantai Kelapa Forest Tourism in Tuban)

Abstract

Pantai Kelapa forest tourism is one of the marine tourism objects in Tuban Regency which is quite well known  outside  the  region.  Pantai  Kelapa  has  several  rides  that  are  not  in ferior  when  compared  to  other beaches on the coast of Tuban. The purpose of this study was to determine the characteristics  of  tourists,  facilities,  services,  objects,  accessibility,  the  development  of  tourist  attractions  in  Pantai  Kelapa based on tourist  responses. The method used is descriptive qualitative, namely research that  describes,  summarizes  various  problems,  then  draws  to  the  surface  as  a  feature  or  description  of  certain   conditions,   situations   or   variables.   Data   collection   techniques   include   dat a   primary  (observation,  interview,  documentation)  and  secondary  data  (study  literature).techniques  analysis  covering  data  reduction  (data  reduction),  display  data  presentation),  (data  conclusion  drawing  (inference).  The  results  showed  that  the  tourists  're sponses  to  the  satisfaction  of  Pantai  Kelapa  tourism services, the satisfaction of Pantai Kelapa tourism services, were good. It was seen from the  respondents' answers strongly agree with 51% and 54% agree on the variables questionnaire given.  So from the  responses given by respondents, it can be concluded that the quality of service to tourists  is good. By doing this research, it is hoped that it can provide recommendations for the development  of rides according to the needs of tourists to increase tourist attractiveness and maintain naturalness  in  the  Pantai  Kelapa  tourism  area  so  that  tourist  satisfaction  with  services  in  Pantai  Kelapa  tourism  increases.