NOVIAWAN, Rachmat; ISMIYAH, Elly; FATHONI, M. Zainuddin. MARKETING STRATEGY ANALYSIS OF LEATHER CRAFT PRODUCTS IN UD. IRWAN JAYA IN THE TIME OF COVID-19 WITH SWOT METHODS and QSPM. Journal Universitas Muhammadiyah Gresik Engineering, Social Science, and Health International Conference (UMGESHIC), [S. l.], v. 1, n. 2, p. 659–669, 2021. DOI: 10.30587/umgeshic.v1i2.3440. Disponível em: https://journal.umg.ac.id/index.php/umgeshic/article/view/3440. Acesso em: 6 jun. 2025.