Noviawan, R., Ismiyah, E., & Fathoni, M. 2021 Dec 23. MARKETING STRATEGY ANALYSIS OF LEATHER CRAFT PRODUCTS IN UD. IRWAN JAYA IN THE TIME OF COVID-19 WITH SWOT METHODS and QSPM. Journal Universitas Muhammadiyah Gresik Engineering, Social Science, and Health International Conference (UMGESHIC). [Online] 1:2