NOVIAWAN, Rachmat; 						ISMIYAH, Elly; 						FATHONI, M. Zainuddin.
 MARKETING STRATEGY ANALYSIS OF LEATHER CRAFT PRODUCTS IN UD. IRWAN JAYA IN THE TIME OF COVID-19 WITH SWOT METHODS and QSPM.
<strong>Journal Universitas Muhammadiyah Gresik Engineering, Social Science, and Health International Conference (UMGESHIC)</strong>, [S.l.], v. 1, n. 2, p. 659-669, dec. 2021.
ISSN 2797-1058.
Available at: &lt;<a href="https://journal.umg.ac.id/index.php/umgeshic/article/view/3440" target="_new">https://journal.umg.ac.id/index.php/umgeshic/article/view/3440</a>&gt;. Date accessed: 29 apr. 2024.
doi: <a href="http://dx.doi.org/10.30587/umgeshic.v1i2.3440">http://dx.doi.org/10.30587/umgeshic.v1i2.3440</a>.