NOVIAWAN, Rachmat; ISMIYAH, Elly; FATHONI, M. Zainuddin. MARKETING STRATEGY ANALYSIS OF LEATHER CRAFT PRODUCTS IN UD. IRWAN JAYA IN THE TIME OF COVID-19 WITH SWOT METHODS and QSPM. Journal Universitas Muhammadiyah Gresik Engineering, Social Science, and Health International Conference (UMGESHIC), [S.l.], v. 1, n. 2, p. 659-669, dec. 2021. ISSN 2797-1058. Available at: <https://journal.umg.ac.id/index.php/umgeshic/article/view/3440>. Date accessed: 22 dec. 2024. doi: http://dx.doi.org/10.30587/umgeshic.v1i2.3440.