PUTRI, Feby Ananda; NAZARUDDIN, Nazaruddin; NUR, Muhammad; HAMDY, Muhammad ihsan; SUHERMAN, Suherman. Analisis Strategi Pemasaran Usaha Pada UMKM Menggunakan Pendekatan Blue Ocean Strategy (BOS) Dan Technique For Order Preference By Similarity To Ideal Solution (TOPSIS). Matrik : Jurnal Manajemen dan Teknik Industri Produksi, [S. l.], v. 25, n. 2, p. 153–164, 2025. DOI: 10.30587/matrik.v25i2.8684. Disponível em: https://journal.umg.ac.id/index.php/matriks/article/view/8684. Acesso em: 21 jun. 2025.