NURKHALISA, Nabila; DAULAY, Muhammad Yasser Iqbal. Boycott Or Buy? Exploring Consumer to Brand Betrayal and Brand Hate in The F&B Industry. Jurnal Manajerial, [S. l.], v. 12, n. 02, p. 249–269, 2025. DOI: 10.30587/jurnalmanajerial.v12i02.9576. Disponível em: https://journal.umg.ac.id/index.php/manajerial/article/view/9576. Acesso em: 5 jun. 2025.