FIRMANSYAH, Fani; JARROR, Adam. Pengaruh Citra Merek Dan Kelompok Referensi Terhadap Keputusan Pembelian Smartphone Vivo. Jurnal Manajerial, [S. l.], v. 8, n. 03, p. 247–263, 2021. DOI: 10.30587/jurnalmanajerial.v8i03.2547. Disponível em: https://journal.umg.ac.id/index.php/manajerial/article/view/2547. Acesso em: 22 may. 2025.