ROHMANA, HAPPY. PENGARUH DEAD ENDORSER TERHADAP BRAND PERSONALITY DAN DAMPAKNYA DALAM MENCIPTAKAN INTENSI PEMBELIAN KUKUBIMA ENER-G!. Jurnal Manajerial, [S. l.], v. 1, n. 2, p. 173–183, 2018. DOI: 10.30587/jurnalmanajerial.v1i2.200. Disponível em: https://journal.umg.ac.id/index.php/manajerial/article/view/200. Acesso em: 22 may. 2025.