A. F. I. Himawan, W. A. Tyas, W. H. Mahmood, W. H. Mahmood, and W. H. Mahmood, “Optimizing Digital Media Content Strategies and Persuasive Copywriting in Increasing Brand Awareness of MSME Products”, Kontribusia, vol. 9, no. 2, pp. 141–148, Jul. 2026.