Sulton M, Darianto D, Lailiyah EH, Purwanti I. PERSEPSI MANFAAT DAN KEMUDAHAN PENGGUNAAN APLIKASI, EKUITAS MEREK, E-WOM TERHADAP MINAT BELI DI E-COMMERCE. jre [Internet]. 2023 Aug. 29 [cited 2025 Jun. 5];6(2):109-22. Available from: https://journal.umg.ac.id/index.php/jre/article/view/6144