Nabilah, Nisrinaa Marwaa, and Muhammad Fachmi. “PERAN E-WOM DAN PROMOTIONAL CONTENT TERHADAP NIAT BERWISATA WALKING TOUR MELALUI MEMORABLE TOURISM EXPERIENCE DI BERSUKARIA TOUR SURABAYA”. Jurnal Riset Entrepreneurship, vol. 9, no. 2, Sept. 2026, pp. 90-103, doi:10.30587/jre.v9i2.12380.