Ahmad NK, Surianto MA. The Influence of Viral Market Marketing, Online Customer Review, Customer Trust on Purchase Decision of Scarlett Whitening Products in E-Commerce Shopee on Management Students of Muhammadiyah University of Gresik: The Influence of Viral Market Marketing, Online Customer Review, Customer Trust on Purchase Decision of Scarlett Whitening Products in E-Commerce Shopee on Management Students of Muhammadiyah University of Gresik. INNOVATION [Internet]. 2025 Apr. 10 [cited 2025 Jul. 17];6(1):109-16. Available from: https://journal.umg.ac.id/index.php/innovation/article/view/9475