AHMAD, Nur Khalidah; SURIANTO, Moh Agung. The Influence of Viral Market Marketing, Online Customer Review, Customer Trust on Purchase Decision of Scarlett Whitening Products in E-Commerce Shopee on Management Students of Muhammadiyah University of Gresik: The Influence of Viral Market Marketing, Online Customer Review, Customer Trust on Purchase Decision of Scarlett Whitening Products in E-Commerce Shopee on Management Students of Muhammadiyah University of Gresik. INNOVATION RESEARCH JOURNAL, [S. l.], v. 6, n. 1, p. 109–116, 2025. DOI: 10.30587/innovation.v6i1.9475. Disponível em: https://journal.umg.ac.id/index.php/innovation/article/view/9475. Acesso em: 31 may. 2025.