FIRMANSYAH, Moch Fajar Arif; LAILY, Nur. The Effect of Market Orientation and Product Innovation on Marketing Performance Through Competitive Advantage. INNOVATION RESEARCH JOURNAL, [S. l.], v. 7, n. 1, p. 161–173, 2026. DOI: 10.30587/innovation.v7i1.11635. Disponível em: https://journal.umg.ac.id/index.php/innovation/article/view/11635. Acesso em: 15 jun. 2026.