Ahmad, Nur, AND 		Surianto, Moh.
"The Influence of Viral Market Marketing, Online Customer Review, Customer Trust on Purchase Decision of Scarlett Whitening Products in E-Commerce Shopee on Management Students of Muhammadiyah University of Gresik" <em>INNOVATION RESEARCH JOURNAL</em> [Online], Volume 6 Number 1 (10 April 2025)