AHMAD, Nur Khalidah; 						SURIANTO, Moh Agung.
The Influence of Viral Market Marketing, Online Customer Review, Customer Trust on Purchase Decision of Scarlett Whitening Products in E-Commerce Shopee on Management Students of Muhammadiyah University of Gresik.
<strong>INNOVATION RESEARCH JOURNAL</strong>, [S.l.], v. 6, n. 1, p. 109-116, apr. 2025.
ISSN 2721-6675.
Available at: &lt;<a href="https://journal.umg.ac.id/index.php/innovation/article/view/9475" target="_new">https://journal.umg.ac.id/index.php/innovation/article/view/9475</a>&gt;. Date accessed: 19 apr. 2025.
doi: <a href="http://dx.doi.org/10.30587/innovation.v6i1.9475">http://dx.doi.org/10.30587/innovation.v6i1.9475</a>.