BEYOND TRADITIONAL SWOT: A MULTI-METHOD STRATEGIC EVALUATION INTEGRATING IFE, EFE, AND AHP IN AN EMERGING MARKET CONTEXT

Abstract

This study aims to analyze the strategic position of a consulting service firm in the construction supervision and licensing sector by integrating the Internal Factor Evaluation (IFE), External Factor Evaluation (EFE), SWOT analysis, and Analytical Hierarchy Process (AHP). A descriptive qualitative approach combined with quantitative strategic analysis was employed using a single case study design. The findings indicate that the firm has a moderately strong internal condition (IFE = 2.86) and an average external responsiveness (EFE = 2.80), placing it in the “hold and maintain” position within the IE matrix. However, the SWOT analysis reveals an aggressive strategic posture, suggesting significant growth potential through the alignment of internal strengths and external opportunities. The AHP validation confirms the consistency and reliability of factor weighting, with key priorities identified in legal certification, human resource competence, market growth, and partnership expansion. The study contributes to the strategic management literature by proposing an integrated analytical framework that enhances methodological rigor and provides a more comprehensive strategic assessment. Practically, the findings highlight the importance of digital transformation, organizational efficiency, and market expansion in strengthening competitiveness. This study offers valuable insights for consulting firms operating in dynamic and highly regulated environments.