RAHAYU WAHID; FADHLIAH M. ALHADAR; DUDI AMARULLAH. THE INFLUENCE OF PRICE VALUE PERCEPTION AND ELECTRONIC WORD OF MOUTH ON BUYING DECISION MEDIATED BY BRAND TRUST (A STUDY OF MORRIS PERFUME CONSUMERS IN E-COMMERCE). Proceeding International Conference on Innovation of Science and Social Studies, [S. l.], v. 1, n. 2, p. 282–296, 2026. DOI: 10.30587/icisss.v1i2.12346. Disponível em: https://journal.umg.ac.id/index.php/icisss/article/view/12346. Acesso em: 18 sep. 2026.