THE INFLUENCE OF THE LEVEL COMMUNITY INVOLVEMENT WITH SUCCESS LEVEL OF IMPLEMENTING PROGRAM CSR (CORPORATE SOCIAL RESPONSIBILITY)

Abstract

Community involvement is very important for the success of a CSR program, therefore the community should be involved in the implementation of the CSR program so that the CSR program provided can achieve success, so that the community can benefit from the results of the CSR program. To find out empirically the influence of the level of community involvement with the success rate of CSR program implementation. The research using a quantitative research and incidental sampling technique. The total population of active people who participate in the management of the CSR program is 79 people and a sample of 79 people who are active in the program implementation. The data analysis technique used simple linear regression test analysis. It can be concluded that there is a significant influence between the level of community involvement and the success rate of implementing the CSR program, so that the higher the level of community involvement, the higher the success rate of program implementation. With the CSR program, the community becomes prosperous and feels comfortable because the company has a negative impact, namely disturbing the surrounding environment due to waste or pollution. Not all communities become research subjects. For further researchers, they should get more attention to the surrounding environment and companies that have an interest in CSR programs.